Luxury goods Company

Live Chat & New Freestyle this Friday

It's going down Friday new Freestyle and a chat come with that Live 9pm central time be there, and tell all you all your friends

Live streaming video by Ustream
Live streaming video by Ustream

New Freestyle Dropping this Friday

Check out Playa Rabbit's post on Vine! https://vine.co/v/Mln0MKggpJz

Suge Knight Shot in Club Shoot...

Check out @jamv11's Tweet: https://twitter.com/jamv11/status/503602084122353664

Playa Rabbit #IAmRebel Update #4

Playa Rabbit #IAmRebel

Anaconda = Daaaaammmm!!!

Nicki Minaj - Anaconda: http://youtu.be/LDZX4ooRsWs

Playa Rabbit Live Chat

I been thinking a lot more about my legacy, my future, and I realized something, if I plan on expanding my brand I'm really gonna need to grow. My goal is to have 1, 000,000 emails and i believe that we as a team can accomplish anything.  I'm glad to say I have 100,000 followers on twitter but now I'm backtracking to make sure I meet each person, a lot of y'all still want me to be like I was but I'm not, I feel like I'm better, so all I ask is make sure you convince your friends to support what we doing so we can make Playa Rabbit major.  I ain't been signed directly to a major just distribution so that always meant I can walk at anytime, so I work with reliable services that fit what I need.

My plans is something I wanna talk about live because I want to really make sure y'all know I'm dead serious about this music and being successful and I want to make sure this plan is something we all can enjoy. In the next few months I'm gonna put out a lot of great music ....tuff said for now.

Http://playarabbit.biz

Playa Rabbit TV

Thanx for helping me reach Twitter 100,000 followers so...

....I decided to make the challenge to do the ALS Ice Bucket Challenge if I reached 100,000 followers by the end of the week enjoy the video on Vine https://vine.co/v/M3umEEEuAh0 & YouTube http://youtube.com/playarabbit

7 Reasons Hip Hop Has NO Billionaires!

When it was announced that Apple was acquiring Beats for $3 Billion, the hip hop blogosphere exploded with talks of Dre being hip hop’s first billionaire. Being the nerd that I am and having followed the acquisitions of tech companies like Instagram and Whatsapp, I understood that there were finer financial intricacies at play than cutting a check for 25% (Dre’s stake in Beats) of $3.2 Billion (The initial Beats sale price to Apple). After the dust settled and the acquisition was complete, Dre’s  post-Apple net worth was estimated to be in the neighborhood of $780 Million; leapfrogging him over Hov and Diddy, but still putting him more than $200 Million shy of the billion dollar mark.

As inspiration often strikes me, it was a heated debate between two grown @$$ men in the barbershop arguing about another man’s pockets that prompted me to tackle the idea of why Hip Hop has no billionaires. Before I dive into this topic though, I would like to start by clarifying that the phrase “Hip Hop’s first billionaire" doesn’t imply someone that has made a billion dollars from hip hop but instead someone who found success in hip hop and graduated to greater business endeavours. With no further delay, let's get to the list.

7. Hip Hop is a hustle - In hip hop we promote a culture of hustling instead of business building. We prefer to juug and focus on the quick lick than build lasting success. You can ultimately hustle up a million dollars, but hitting that billion dollar mark takes a little more than finessing. It requires solid business foundations.

6. Hip Hop devalues its most important asset - The true wealth of the music industry has always been in intellectual property; not record sales, tours, etc. It’s the legal monopoly over your masters and brand. Hip hop has devalued the worth of its masters with the constant release of mixtapes and free music. We have moved to a paradigm of “Let me get hot so I can get this show money.” Publishing and the administration of your IP (intellectual property) will bring you in money long after the shows stop. As technology evolves, so do licensing opportunities. 

5. Rappers have poor brand value - Another part of intellectual property I mentioned in the last paragraph is Brand. There are few strong brands being built in hip hop. Today’s rappers derive their value from external sources, be it luxury cars, liquors or clothing lines. They freely promote other people’s businesses to build brand value by association. That’s part of the reason you can go into walmart and buy a Van Halen or AC/DC t-shirt and not find a single one for a hip hop group.

4. Lack of Diversification in Investing - We don’t invest outside of Barbecue and Barbershops. OK...not literally, but there are a set of investments that rappers deem “safe”. Rappers start labels, studios, restaurants, nightclubs, real estate and businesses that they’ve seen other rappers succeed with. Hip hop doesn’t invest its money into new sectors such as technology or commodities. All of the hip hop cash kings have seen substantial boosts in their net worth from areas not considered traditional investments for hip hop (Rocawear, Beats by Dre, Ciroc, etc).

3. Market Share Scavengers - At some point these exact situations have happened in hip hop… Someone asks, “He made how much off an energy drink???” and 100 rappers launch energy drinks! Someone asks, “He made how much off headphones???” and 50 Rappers launch headphones. Someone asks, “They made how much off their liquor endorsement???” and 1,000 Rappers launch or endorse liquor brands. Rather than seeking out new and profitable investment opportunities, hip hop has a culture of financial “Biting”. Rappers emulate another rapper's successful moves, often after the market leader has been determined and the window of opportunity has closed.

2. We’d Rather Look Good Losing Than Look Bad Winning! - Hip hop has developed a culture of excess spawned from poverty. Juvenile said it best on 400 Degreez… “Actin’ like a n---- that aint neva had s---.” Most rappers never achieve success in the music industry because they’d rather spend their budgets looking successful than being successful. The ones that do hit upon success, squander the opportunity to build generational wealth because they spend money flexin’ and keeping up appearances, often returning back to “poverty”.

1. Racism - Ummmm… Up until recently, Hip Hop has been a predominantly black dominated genre of music. Take into account that of the nearly 1200 billionaires on the planet, only 9 are black, and outside of Oprah Winfrey, none are American or have built their fortunes on entertainment. One does not merely build a billion dollar net worth through hard work. Wealth at this level is the result of opportunity and strategic partnerships. But what happens when those opportunities and partnerships are denied or not offered to you because of your ethnicity or cultural background? Well… You spaz out on your friend Sway. Consider for a second that it was in fact destined for Kanye to transition into fashion becoming the next Ralph Lauren and hip-hop’s first billionaire, but the possibility was snuffed out by an industry that doesn’t respect blacks or hip hop culture. Nike will gladly let Ye design a shoe and use his brand to sell it for exorbitant prices, but it doesn’t deem him valuable enough to let him sit at the table and get a royalty on those sales.

Of all the reasons I’ve outlined above, the only one we can’t do anything about is racism. The other six speak solely to the values of hip hop culture. I hope to not just see hip hop’s first billionaire some day but to see the first of many. I hope to see more hustlers evolve into businessmen and place a greater value on finances than flossing. I hope to see more entrepreneurs in the urban market broaden their horizons to investment opportunities beyond hip hop and urban culture, or at least capitalize on opportunities that cater to our culture in new ways. Consider for a second that RapGenius.com (a website whose sole purpose was explaining the lyrics of rap music) just raised $40 Million in investment capital, giving it a rumored valuation around $400 Million, but I haven’t heard of a single rapper that's invested into the company. Another great example is IDLM, the company behind Datpiff.com. I know plenty of artists that spend thousands of dollars posting and promoting mixtapes on their website, but not a single one that owns stock in this publicly traded company. So while there is much conversation about whether Dre, Hov or Diddy will be Hip Hop’s first Billionaire, let's continue to lay a foundation so that whomever it is, is not also the last.

- See more at: http://www.makinitmag.com/blog/nw-7-reasons-hip-hop-has-no-billionaires#sthash.sJefgCxI.dpuf

Humpday

I been feeling a fire in me coming from all directions, the issues about the lack of music is about to be resolved, so expect a ton of new material in a short time I might just flood the streets. I was restocking my Dvd section last night and I realized that I got a long way to go but quality and the reach I want to have over people's lives, I want that to be world wide, a lot of times I try to capture moments, and I been solo ever since I decided to be serious about rapping, but I always had ears willing to listen and support.

In the end this is a open tweet style update saying yea I know it's been a while but the work is coming and I ain't forgot the music, I just had to take care of my family

Hook: RIP Robin Williams

Hook was one of those movies that made me a Robin Williams fan, I knew who he was but at the time that made him , shine for who he was. At that time I was a kid and it helped to see I didn't have to grow up right that moment, but where I came from I still had to defend myself, movies always inspired me in many different ways,  so RIP Robin and all the things you did in your life inspires so many people

A Playas Dream

It's been a long time and a lot of rebuilding to get to the point of saying I'm ready to release a new album but not without a battle like I've never had before. I keep wanting to release a new album but not getting things down to the detail. You tend to get the worse case of writers block....Can't say this.....This won't work......finally I had to decide I need to trust my heart.

So I'm going into get this thing done and I know what i gotta do to get it done, it's only a point of making it real, so let's press the reset button. Forget a industry that don't sell records no more and show em what we got. So now the new plan .......